Increase Blog Comments MASSIVELY with This Simple Technique

How to get more blog comments

SEO is constantly evolving.

The majority of people that think they’re ahead of the SEO game are just moments from being left behind.

Keep doing what’s working now and it will always work, right?

I guess that sometimes – yes, you’re right. To an extent.

However, the more that people use proven techniques, the harder it becomes to actually use them, thus rendering them less-effective.

For example, outreaching for a high quality infographic was so much easier a couple of years ago than it is today.

The technique still works, but the amount of people that are doing it now means that the inboxes of bloggers or Editors are a lot more saturated with similar content now.

So, what if I said to you that I have a technique that will get you backlinks AND engagement on your posts?

Note: I do.

And the marketing budget you’d need for this? Absolutely nothing.

Interested? Read on…


Comment Collection: Boost Your Engagement Metrics and Growth Hack Your Audience

The Results

I thought I’d flip things on their head a bit with this post, and give you the results up front.

After all, you want proof this thing really works, right?

These are the impressive numbers that I have from the very first post that I tried out this technique on:

Comment Collection analytics data

A 285.55% increase in average time spent on page as well as a more than respectable 15.65% drop in bounce rate and a 19.32% drop in exit rate looks great to me.

That’s right, the average amount of time a user spends on a post that I’ve used Comment Collection on stands at almost eleven minutes.  

On average, I receive six times more comments on posts that I implement the technique on.

How would you like to increase your numbers like that? You can.


What the Experts Are Saying

Mark Traphagen's thoughts on Comment Collection

Mark Traphagen, of Stone Temple Consulting, shared this post (pictured above) on his Google+ page.

Some highlights of his opinions on Comment Collection include “this really is a brilliant addition to any content promotion outreach campaign” and “rest assured I’ll be employing this in our future outreach campaigns for major content pieces.

A range of popular industry profiles have also been loving this technique on Twitter:

When industry influencers are speaking about and sharing a technique like this, you know that you need to be doing it for yourself also.

So, onto the key details of how this all works…


The Future of SEO – Why This Technique is So Important

How’s SEO shaping up at the moment?

Well, Google is certainly looking towards visitor engagement in order to determine how appropriate your content is compared to what they’re searching for.

What does this mean?

It’s probably best to answer this with a series of other questions.

When Google is looking at your site, they’re going to be asking the following questions:

  • How long is a visitor staying on this landing page?
  • Have they exited the page before clicking elsewhere on the site (bounced)?
  • Did they share the content on any social media platforms?
  • Did they comment on the post?
  • Did the user link back to your website?

Did you know there’s such a thing as negative social proof?

If your website doesn’t get social shares or receive comments, other readers are going to be less likely to do so as well. Google sees this, and factors it into its algorithms accordingly.

Even if your website gets a decent level of interaction already, why wouldn’t you want it to become more engaged?

Experts in the field are pointing towards to improving the user experience (UX) through better website design, user testing, A/B testing and more.

Yes, these are all essential for improving conversions and can help with engagement too.

All of these areas can be improved using this simple technique.


Implementing the Comment Collection Technique

You can split Comment Collection into 3 basic steps:

Step 1: Find engaged content

Step 2: Find engaged people

Step 3: Re-engage people

Sound simple? That’s because it is.

All you’re going to need for this is great content – you’ve known for years that you need that – and a bit of hard work; you can do that, right?


Step 1: Finding engaged content

Engaged content can be defined as any article or page online that has a heavy serving of social shares and – most importantly for this technique – comments.

More on that in the second step of this process.

Firstly, we need to set about finding the content that is highly engaged.

If you already know enough blogs that are popular, engaged and post frequently then you can just go straight to these sites and begin on step 2.

However, if you need advice on finding content that fits the bill in specific areas or niches, then I would definitely advise using Buzzsumo.

Within the Buzzsumo platform you are able to search for content in a specific subject area and order them based on the total amount of social media shares they’ve received.

A screenshot of the Buzzsumo sharing platform

When a post has received a massive amount of social shares, you can be pretty confident that it will have a reasonable number of comments on it too.

I would really advise trying to find posts that are related as closely to the subject you’re writing about as possible.

One thing to consider with this is the date that the article was published or the date that regular comments were last received.

If the post is too old (I’d suggest anything more than a month is probably too old) or if it hasn’t received a regular influx of comments for a decent amount of time (again the same time period will probably suffice) then it wouldn’t qualify for the Comment Collection technique in my eyes.

A great thing about Buzzsumo is that is lets you filter by date.

If you really need to go back six months, a year, or even search by posts from all-time then you can, but I’d doubt the effectiveness of reaching out to posts that are as old as this.

Basically, the more recent the better.

Search for content from the past 24 hours, or the past week (this is probably your best bet), before you go delving into successful posts from yesteryear.

Once you’ve found at least one highly engaged post – although I’d be looking to grab at least a few – you’re ready to move onto the next step.


Step 2: Find Engaged People

Once we’ve found a few posts that we’d consider ‘engaged’, it’s time to move onto finding the people that we’ll need to contact.

How do you do this?

This is also a really easy process.

Scroll down to the comments section of your first post. Here you will find the holy grail of this whole technique; active readers that enjoy interacting.

Why are they the holy grail, you say?

People that comment on websites or, typically blog posts, are the most active and engaged form of web traffic – when they aren’t bots of course.

Not only do they read a post rather than scanning it (thus staying on a page for a decent period of time) but they’ll also scout around a website after commenting (reducing bounce/exit rates).

They’re also more likely to share the post on social media, link back from their website – a large proportion of blog commenters are typically website owners or managers – and importantly there is a big chance they’ll return to your website in the future.

It gets even better; user-generated unique content on your page is only going to give it even more weighting in Google’s eyes.

Now, if only our content was getting as many comments as the engaged content that we’ve found.

We can. It’s easy.

The process

We’re going to target the commenters from other websites and, fortunately for us, websites tend to make it nice and easy to do so.

A large proportion of people that do comment will have a link to their website from their author name which is great, this allows us to simply open their website in a new tab and then keep scouting around for more potential people to target.

What if their website is low quality? This doesn’t matter at all!

We’re looking for engagement as a priority; we needn’t worry about the PageRank or Domain Authority of a website in this process.

Getting linkbacks is not our aim in this process, although you still may get some here and there which can be great news. Any poor links can be removed when you do a backlink audit, which I would recommend doing a few times a year.

If the commenter doesn’t have a website linked then they’re likely to have a social media profile attached, which is still great for us.

If they don’t have a social media profile attached directly to their comment, what’s wrong with quickly searching their name within Twitter and seeing if you can find said person? Nothing. The extra 30 seconds work is definitely worth it.

The aim of this is to build up an engagement outreach list of people that we wish to contact, to try and get them to leave their thoughts in the comments of our article(s).

I’d definitely advise using the BuzzStream BuzzMarker for this (if you don’t already use BuzzStream, you are seriously missing out). You can still do it all manually, but this saves SO much time and hassle.

Screenshot of the BuzzStream BuzzMarker

My favourite thing about the BuzzMarker is that it will automatically look to collate contact information (specifically email addresses) and social media profiles.

You can also create notes within each contact you add based on the comment they’ve written on the website.

This will all come in handy as we move onto attempting the third and final stage of this process; re-engaging them.


Step 3: Re-Engage People

Familiar with outreach? If not, where have you been? Here’s some handy outreach tips if you need them.

What we’re going to be doing here is contacting the people that left comments on a similar article and simply ask them to share their thoughts on our piece of content too.

Sound too simple?

It really is that straightforward.

Find an email address for the people you’re contacting from their website link or from their social media profiles.

As mentioned previously, BuzzStream will automatically look to find as many email addresses as it can for you, but it won’t find them all. It’s really worth spending a bit of time for each person trying to find an email address.

If you can’t email them directly, try hitting them up on social media.

Once you’ve done your outreach, as ever, you play the waiting game.

Or, alternatively, try finding even more people to contact.


Testing and Results

I wrote a post about swearing on my blog (now removed). This was inspired by a post I’d read elsewhere which argued that writers should never swear on a blog, and it got a small level of engagement.

Please note, I hadn’t even thought of the Comment Collection process at this time, so finding a highly engaged post was not on my agenda.

I had quite a lot to say on the issue of swearing online, and thought it would be best to put it into a post of my own rather than a comment on the original post. So I did.

I wanted to see what people thought of my points, had I managed to change their opinion at all? Did they agree with anything I had to say?

It’s then that I had a brainwave and thought “hmm, maybe I’m onto something with this one.”

After giving it some thought and unsuccessfully looking around online for some information on this technique elsewhere, I simply had to try it for myself.

I initially invested only 20 minutes into trying this technique out.

My success rate for contacting people and getting people to comment for this one post was over 50%.

These weren’t just standard comments either, some of them was really high quality. Check out this from Don Purdum!

A comment from Don Purdum on Intergeek

I’m so thankful to anyone that would go to such lengths for a bit of healthy discussion.

Better still, some of the wonderful people that left comments also went on to share the post – or other posts – on social media.

Most of the points raised are effectively disagreeing with what I wrote, but in a way that encourages more comments on the matter. I don’t see a problem with this; debate is good, opinions will vary with each individual in all subject areas.

Since I first trialed it I have put in a few hours more work into both a) refining the technique and b) continuing to implement it.

Across three blog posts I have contacted a range of people – all of whom I’ve never spoken to and have likely never heard of me – and my current success rate for getting a response on Intergeek stands at just below 50%.

If you needed any more convincing that this technique is worth the time investing into; this kind of success rate isn’t likely with any other technique.


Benefits I Hadn’t Even Thought About

When I set out on the task to prove this idea could work, all I really had in mind was to increase my comment counts and my engagement metrics.

This was admittedly short-sighted and foolish.

Little did I know that when I checked the site one day to see if anyone had responded to my Comment Collection attempts, I would be smashed straight in the face by my favourite comment from any website – EVER – from Jaime Buckley of WantedHero.

Unfortunately I’ve since removed the post that Jaime commented on, but his initial comment (and there were more) was over 1,200 words long!

The best thing about Jaime’s comments?

I discovered an insanely talented writer, who I can learn from myself and also engage with on his posts.

Making friends online – also known as networking, but I don’t like this term anymore – is important, and it’s fun too.

Truth be told, I can’t even tell from his comments whether he likes me, loathes me or even wishes I was dead. I don’t even care. He’s awesome!

Reading his comments is like an emotional rollercoaster where you don’t know whether to laugh or cry, and I think this applies to everyone reading, rather than just me as the author.

The benefits to Comment Collection just seem to keep on growing.

Another benefit is that Jaime is still – even though I originally wrote this post a looong time ago – a subscriber of Intergeek.

Many others that I’ve contacted during Comment Collection have also signed up and remain on my list of loyal subscribers.

This is a great way to growth hack your email list and your blogging audience – especially if you’re a new site.


Why Does This Technique Work So Well?

Engaged commenters are typically extremely interested in a subject area, or they’re passionate about a certain issue that has been raised in a post.

Both of these are perfect reasons for getting them to comment on your post in a similar subject area.

Not only are you getting what you wish to achieve – more engagement – but they’re also getting their views or opinions heard by a wider audience.

In addition, all of those that commented seemed more than happy to have been asked to contribute in the discussion, and why shouldn’t they be happy?

I outreached to these people because I liked their input in another discussion on the same subject area. Valued opinions count for a lot, I’m sure.



I think it’s best that I wrap this post up here for now.

Engagement will play, and is playing, such an important part in the future of SEO. This cannot be overlooked.

Whilst UX is increasing in importance, this is a perfectly ethical way to increase your engagement levels without the need for a site makeover or the need to learn any technical skills.


Flickr Creative Commons image via Martin Fisch

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About Luke Jordan
I craft posts to help you get more traffic - both through SEO & through the quality of your content. Founder of Intergeek, influencer of the future, idiot of the present. My Google+


  1. This is a great strategy for increasing blog comments, we are going to try to implement this more with our clients. Thanks!

  2. I found this article very interesting and shared it on my blog as well to help others! You definitely helped me improve my marketing approach. It is very nice when others like you share their success to help others become successful just like you.



  3. This is literally pure gold! Thank you so much my friend!!!
    I’ve actually thought about this before, (Contacting people who have commented already, etc) and I’ve never really applied it however. This though, is a completely awesome idea!:) I’m off to start right now. My best wishes to you!

  4. Hey guys last time i just read the article but today i thought i go through all your comments and i must say a lot of you are so good with words including the author of this article luke jordan,knows how to capture peoples attention.last time i wrote an article on my blog which i later deleted after a reader from reddit commented saying my article is terible and unreadable in most parts.

    This was very discouraging for me considering how much i love blogging i started thinking blogging was probably not for me.

    so i would really appreciate if any of you guys visited my blog just read any post.just wanted your opinion,you can leave it on my blog or reply under my comment on intergeek.

    Thanks in advance

  5. hey luke,awesome post,must admit it took all my energy and attention.even feel left behind because its been a while since i visited your site.just a quick do you manage to compose a long post like this and still keep it interesting and how long did it take you write it.thanks in advance

  6. Really great article – I’d never thought of this but once you said it, it just seems so obvious now – I guess it stems back to the very basic marketing technique of just knowing where your audience is and how to find them 🙂

  7. This is absolutely right that blog comments are the soul of any blog post and reengaging your ex commentators is a very able technique to grow your blog into massive knowledge hub.

    Thanks a lot for the share!

  8. Thanks Jordon
    Your Blog has given me effective knowledge for generating traffic on my website..As you have used outreach quite a many times..I think it is very important..Can you explain about this and its importance in SEO?

  9. Hi Luke,

    Great post and great technique here ! I’ll try it as soon i get back writting 😉

    9 months after publishing your post, comments are still coming : the signal of a great post 🙂

    All the best,

  10. Thanks, Luke!
    This post is very interesting and inspiring.
    I think that your method is as well simple as intelligent.
    The idea of contacting interested (not potentially interested) people directly, and asking them to share their thoughts on some your work is really a smart strategy.
    I wish you all the best 🙂

  11. Thanks Luke for sharing this technic ! This is the perfect timing for me as I feel as if people prefer to comment on social network and I also lost a part of my audience when moving the blog on my website with a new CMS. I thought that it was a mistake from the new CMS not to propose an automatic alert for the new article like my previous one. But I realize it is a chance as a targeting newsletter whith a great call-to-action is certainly one of the best ways to engage people.
    I’d also like you to know that, as I’m French, I use to skip too long english articles. But I read yours from the first letter to the last one. And you convinced me of course !

  12. I love it for two reasons:
    1. You are sistematizing a task. And that’s a step closer to optimization.
    2. You are giving it a human touch to business development. Remind me of John Jantsh referral machine technique.

    Great post and contribution

  13. Hi Luke,

    Wow this is really awesome. I was wondering how to get people to put reviews on my site. I’m going to make a post that is a little bit controversial and ask people to comment.

    I’m going to test everything out and see what works! Thank you very much! 🙂

    • Hey Jane,

      Yeah – be proactive! Go and chase the reviews yourself and they will come 🙂 look forward to seeing how you get on.

  14. This is a very good and simple technique alright. When i think about it. I have been doing this for some time. Just didn’t realize it. The one step that i feel will be tricky. Is contacting people. With so many people screaming “Spam” this and “Spam” that. It is not always easy to engage some people. Overall, i think this is an outstanding and well written article.
    Also reading the very long comment about the use of language. I think it really comes down to context. Or in other words. They way you use bad words, and why. I find that when explaining the details of an event, or repeating (with a warning first) what someone else has said. I have found that people are more accepting of a bad word. More over direct profanity.

    I wish you the best of luck. I have signed up to keep reading your entries. I’m really digging this blog.

    • Hey Stephen,

      With a cleverly worded email, you should have no problem at all. For every 50 people I contact, usually about 15 end up commenting on my articles, with an extra additional chunk choosing to share the article instead.

      Thanks for subscribing, means a lot!


      • Thank you for the encouragement. If at all possible. Would you be willing to provide an example of a successful email? Though i am knowledgeable about a lot of things. Finding the right words to attract customers/clients, or in this case, engagement techniques, seems to be the biggest challenge. The examples i have been taught, seem to be outdated. I’m am good with words. But, i am not inclined to believe i am a master with words. I’m always looking for ways to improve my knowledge and skills. And one thing i know for a fact. You can never stop learning from others. If i am asking to much of you. I apologize ahead of time.

        Thank you for taking time to respond. I am honored myself for your engagement. What i have learned from your blog entries. Is that sometimes, what we are looking for. Can sometimes be right in our faces. We just need help seeing things sometimes.

        Have a great day. And thank you for the lessons. They have been an eye opener. If there is anything i can do to help you get more exposure. Please let me know. I have and will in the future, share your content. It is extremely valuable. Because, you have the ability to look at things from a totally different perspective. That is a very valuable trait to have. Keep up the good work.

        • Hey Stephen,

          No worries – I’m glad that you and other can learn from my content and I’m very grateful for you sharing my content around; the more people it reaches, the more people I can help out 🙂

          My number one tip would be that you don’t have to be a master of words! Far from it. Just be personal, friendly and brief. In as few words as possible, tell the person where you found them, what you like about their site (or point out anything broken on their site) and why you’re contacting them.

          Here’s an example:

          “Hey Stephen,

          I saw you interacting over at Intergeek – that site is AWESOME, isn’t it?! (Please say yes)

          Anyway, from there I headed on over to your site and really liked the look of it; I particularly liked your post about [subject area here] and I even left you a comment there.

          As we have similar interests, I thought you’d be interested in my post that I wrote on [subject area here], you can read it here: [link]

          I’d be super appreciative if you could spare five minutes to give it a read, and if you could leave me a comment with your feedback (good or bad!) then that’d be perfect.

          Enjoy the week ahead and keep up the great work on your site,

          Luke Jordan

          Hope that helps, Stephen.


  15. Hey Luke, thanks a lot for sharing this technique – funny how with oceans of engagement data floating around out there, and with some of our smartest minds scrambling to figure out what to do with it, it’s the simple human touch that can actually move the engagement needle =)

    A question, if I may: among all the measurable indicators of visitor engagement (clicking, sharing, scrolling, etc.), where would you rank comments? Although an active comment thread is great to see, often the quality of the comments is poor, even if the content itself is gold. In addition, even great comments often get drowned out by trolls or straight up illiterate rubbish – there’s little incentive for visitors to mine through the thread to find that handful of valuable contributions to the conversation, it’s like digital gold-panning!

    I ask, because my team and I are building an analytics platform that measures & scores the overall engagement of your blog (a little bit like Klout for your blog, actually), and we’re discussing the appropriate weighting to apply to each indicator. Would love to hear your thoughts on this.

    • Hey Jason,

      You’re welcome, glad it could offer some unique (and simple) advice in a world of experts and complicated techniques – not criticising, just good that some can be easy AND effective.

      That sounds like a great idea, but I’m not sure where I’d rank comments on a scale like that. The reason I LOVE comments is because they goes hand-in-hand with other factors; fortunately the comments I receive are usually high quality, but usually the people that comment are also the people that subscribe, share and engage in other ways.

      Sorry I couldn’t offer much input on this, especially as it’s such a subjective matter.

      All the best,


  16. Great ideas! Looking forward to running this passed our link dev’ team see what they think! Also will be a massive help for all our SME’s with a super small budget!

    • Thanks Tristan.

      Let me know how this goes when implementing it with your smaller clients, I’m sure it will do well!

  17. Very usefull article, will try this technique soon!

  18. Your article is a bit of a miss for me.

    a) I’m old so the format is hard on my eyes. b) I read blogs on an ipad, so I scroll quickly looking for bullet points, images and BIG HEADLINES SHOUTING at me.

    If you’re writing for Generation X, remember we’re in our late thirties and forties now so you have to make it simpler for us to figure stuff out. Big fonts, bulleted lists and lots of subheadlines will help a lot.

    Remember my generation is short on time because we have to look after our parents who went broke in the housing bust of ’08 and our kids who are 22 and still live at home. So load the best stuff in the front 1/3 of your post so we can dive in and get out in a hurry.

    Thanks for all you do, keep leading wisely!

    • Hey Dave,

      Thanks for leaving your thoughts on the article layout itself.

      I do have 13 subheadings that splits (or tries to split) each section up along with 8 images and 3 embedded tweets too, I intentionally did this to try and make each section easy to spot and skim-read. I also put my results up-front so you could see if the technique was worth reading about. I’m disappointed to hear I’ve failed in achieving this approach!

      Thanks again for stopping by and leaving your opinions, much appreciated.


  19. It really does seem like such a simple process. I’ve actually used an offline variant of this outreach strategy to add a dozen or so email subscribers to my list just by asking.

    I’ll have to apply this in the way that you described!

    Thank you,
    -Gabe Johansson

    • It really is that simple, Gabe!

      Offline variant, eh? I’ll have to find out more about this 🙂

      Good luck applying the technique.


  20. I’m commenting because you reached out to me. I see what you did there
    (No really that’s a pretty good idea). I’m definitely going to try this one out.

    Thanks for sharing

  21. This is genius Luke!

    I can’t believe I’ve never thought/heard of this before, it’s so simple yet so freakin awesome.

    I guess it is no surprise that I found your blog after you connected through a comment I made on another blog.

    Shared and RSS straight into Feedly!

    Thank you.

    • I know Will, how has this not been spoken about elsewhere before? So simple, so easy to implement, and so effective too.

      Look forward to speaking again soon!


  22. Hey Luke

    Very nice post. I actually have been doing this a lot for my outrage. Commenters are putting themselves out there with their website in their first answer that makes the research very easy. And as you said they tend to be more engaged people. I’ve done any case studies like you have but deftly it is an effective method.

    Thanks for bringing me about this and feel free to do in the future.

  23. Great post Luke. Can really see why this will work.

  24. Hi Luke

    Great strategy – ‘engage the engagers’ – like other commenters I’m left wondering why I didn’t think of this before.

    I like it, I like it a lot 🙂

    Definitely worth adding to the toolkit for a trial run.



    • Thanks Loz!

      Exactly, I love that ‘encourage the engagers’ way of putting it. Although that effectively reduces my post down to 3 words!

      Let me know how your results go please 🙂 glad to hear you’ll be trying it out.

      All the best,


  25. Great techniques on finding engaging content and engaging people. This is something we have been struggling with on Printech Blog. We have articles but no traffic and engagement. We have removed the WordPress comments due to spammy activity and replaced them with Disqus. Now we do not have any comments. Any suggestions on how to improve? I guess it is possible that our content is boring and there is no value?? 🙁

    • Hey Julia,

      Thank you for your kind words about the technique.

      I’ve just taken a look at the Printech blog – because it’s customer focused (which isn’t a massive issue) it’s going to get less engagement as a general rule but in terms of traffic there are tonnes of things you could be doing. One thing I’d definitely do is de-index your blog categories as this will be causing duplicate content issues within Google; the same blog post will show under all of the categories meaning you’ve technically got the same content on 10+ pages on your site.

      For comments, I just use the default WordPress comments system with Akismet which blocks all of my spam with no problems.

      For reaching a wider audience, research content marketing and try to grasp the concept that your blog isn’t there as a sales platform – it’s there to aid the rest of the site whilst still being able to influence sales at a micro level. An example of this would be try to produce stuff that’s more widely appreciated (by people that aren’t just your potential customers) but still keep it relevant. An example I could think of off the top of my head is a guide/infographic to creating the best paper planes.

      Hope to see you on Intergeek again soon!


  26. I like this idea. One way in which you can add some extra style to it is by looking for recent surveys in certain markets. There are thousands of surveys out there – find one that’s relevant to your field and then get the influers’ commentary on it. But I really like what you’re saying and keep it up!

  27. I love how you reach actual people with some decent valuable comments to add, did you use this technique discussed to do this?

    This is a bit of a lost art i find now usually. I guess people dont see the value in commenting anymore despite it being easier to login/register and use your social profile to do so.

    • Robert, it’s amazing how many high quality comments you receive using Comment Collection.

      As for using it on this post, no I didn’t. I had some really influential people share this post on social media; Mark Traphagen, Brian Dean and Paul Shapiro to name but a few, so I guess that’s helped with the comments on this article.

      Digging up this lost art could be the difference in the success or failure of your blog; it’s always good to be different!

      Thanks for taking the time to comment,


  28. Wondering how you deal with comment spam. I get almost no comments and a boatload of spam, the ratio had me turn them off for a while, but I’m bringing them back to try this idea out.

    • Hey AJ,

      Firstly, thanks for taking the time out to read and comment here at Intergeek – I really appreciate it.

      I know that a lot of big blogs are turning comments off, this is actually a topic I’m going to discuss in a separate blog post (and why smaller blogs simply can’t do it).

      I have Akismet dealing with my spam and – touch wood – that works fine for me at the moment. Barely any slip through the net.

      I’m glad you’re going to try the idea out, let me know how it goes! Willing to use information as case studies if enough data is provided 🙂

      Speak soon,


  29. Great post & interesting concept. I’d be interested to know if this stands the test of time (so what happens a few weeks later) & if there was potentially any skew due to low traffic variable.

    Great, natural idea, looking forward to the proof of the Christmas pudding 🙂

    • Thanks Mark,

      I imagine there was some skew, but it’s still a major difference. Now that my traffic is picking up, the next analysis will be more accurate.

      I’ll also hopefully be trying out on a few clients sites to see how it works in different industries too.

      It’s working so far and looking like it will continue.

      Thanks for stopping by!


  30. …but no mention of the guy who took a verbal dump all over yer front lawn?


    You didn’t even buy me dinner.

    [end comment]

  31. {rubbing chin} veeeeery interesting Luke! I love the concept and can see how it could deliver a worthwhile ROE.

    My bigger concern {excuse} is motivating action from those I reach out to, or at least at a rate that makes the efforts worth while. Or to put it bluntly sounding human enough to elicit feedback….but that’s all a reflection of my writing insecurities I’m sure.

    Staying tune for your follow up data and findings. Thanks for sharing brotha!

    • Motivating action with this technique is really simple. Simply asking to share their thoughts seems to be working really well, of course it has to have some degree of personalisation though.

      Will have in-depth results ASAP!

      Thanks Andrea 🙂

  32. Great post I love to read it. I am still confusing with lots of things with latest changes on SEO policy so I always spend my time to find quality explanations and suggestions. Thanks for sharing.

    • Thanks for stopping by! If you want to stay up-to-date with the latest SEO techniques then I’d highly advise signing up to my email list *plug* 😉

  33. Hey Luke,

    Great post, I like your thinking. I was thinking about SEO and what the next tactic/approach will be, and I think you might have hit the nail on the head.

    I’ll keep my eyes peeled for your data once you’ve got a bigger sample, it will be really interesting to see how you get on.

    All the best and Merry Christmas


    • Thanks Jordan!

      A lot of people are requesting detailed data and analysis, so I’ll bring it all together as soon as I can.

  34. So, what do you guys think? Let me know, good or bad!

    • Sounds like a simple and effective technique. Makes me feel like… “why didn’t I think of that?”

      Good post. Will try it sometime soon for a website who’s target demographic are highly passionate.

      • Alexis, I honestly couldn’t believe it when I couldn’t see a mention of the technique anywhere else.

        It’s so simple, and takes so little time!

        I wouldn’t think you’d specifically need a passionate demographic. Writing about cars? Find a post about cars that has comments. Writing about pharmaceuticals? You get the point.

        Posts out there are bound to have comments on them if the website is popular enough, there’ll always be one or two I’m sure.

        Thanks for stopping by!

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