How to Steal Other Bloggers’ Success (No, Seriously)

Steal bloggers' success

It’s been a while since I’ve stolen anything.

In fact, the only tangible thing I’ve ever stolen was a chocolate bar worth 39p from my local shop when I was 14 years old.

I’ve always felt pretty ashamed of that. I mean…39p?!

If I could get away with stealing one thing in my entire life, why didn’t I make it a PlayStation? Or a TV? Or at least something I could sell on to fund my crippling gambling addiction.

My palms were so clammy for about a week after that; I was convinced the police would have to come knocking at my door at some point.

Since then, I’d always said I wouldn’t bring myself to do anything like that again.

However, my mind has since changed on this matter.

There’ll now be one other thing that I’m going to intentionally steal.

I’m planning a terrible crime.

The greatest heist in the history of…heists.

I’m going to steal your success.

The success you’ve earned, and the potential success you could have earned too.

Once I’ve got your success, I’m going to use it to make myself thousands.

Then, once I’ve got my hands on that, I’m going to retreat to a tax haven and waste all of my money – money that I’ve stolen from you – in the local casino.

There’s two ways I’m going to go about this:

Firstly, I’m coming after you; the casual blogger, the infrequent poster, the guy that knows he could be putting more effort in, the girl that’s watching Coronation Street instead of working tonight.

This is just purely a mindset and attitude thing.

I’m determined to ensure I build quicker and more successfully than any of those in the same position I’m in now because, honestly, I get jealous easily.

I’m jealous of everyone that is currently outperforming me.

Instead of being green with envy and wishing horrible thoughts to anyone that’s doing well, I want people to be jealous of me.

With my frame of mind and the workload I’m going to put in, you aren’t going to be able to catch me in those little high heels.

Of course, I’m joking.

I’m not after you people at all. But I am jealous if you’re doing well.

I truly hope we can all work together and take on the big dogs in this field – that’s who I’m really going to be stealing from.

The best thing is, even if they hired an army of security, the big sites can’t even do anything to stop me – unless of course they killed me.

Interested in finding out how I’m going to do this using three simple techniques?

Then don a balaclava and read on, mi amigo.

 

Backlink Theft

Lego thieves

High quality backlinks are important for two main reasons:

Firstly, they’ll help haul your ass right to the top of Google’s search results.

If you can pick up links from authoritative sites in your niche, then Google’s gonna be giving you a whole load of lovin’ – after all, it suggests you’re a reputable source if big sites like your shit.

Secondly, they’ll help send referral traffic.

Popular sites get a considerable amount of views constantly – even to their old posts. Getting relevant links from these can be a great source of traffic.

If you can attract visitors from another site via them linking out to you then you’ve got your chance to convert even more people into loyal subscribers and happy customers.

Want to know a secret?

ALL big sites have a lot of high quality backlinks.

There’s a reason they’re at the top; they’ve had years of exposure and, as a result, attract links from a huge range of sites on a daily basis.

Good content + exposure = links.

Links = SEO success, if your site is optimised effectively, of course.

Wouldn’t it be great if we could get links from a load of relevant, high quality sites too?

…and wouldn’t it be useful to see all of the sites currently linking to a successful website so that we could go on to get links from the same place?

Using tools like Moz or Ahrefs, you’re able to pull in the complete list of backlinks to any website.

BONUS TIP: Use the free trials of these sites and grab the data from as many sites as you can. Save them all as .csv files and then you’ll have access to the data even after your trials expire. 

Using Moz’s Open Site Explorer, we can see the link profile of one of the biggest sites in the blogging industry, ProBlogger:

ProBlogger's site metrics

Yeah, that’s over 8 thousand different domains that link to ProBlogger, with over 162,000 links in total across these domains.

If you click onto ‘Linking Domains’ down the left hand side, you get easy access to this useful data – every domain that currently links to the site:

ProBlogger Linking Domains

Now, the first sites in the list aren’t all that useful:

A link from WordPress? Standard.

A link from Pinterest? Standard.

A link from The Guardian? Wow, fair play, can’t imagine my site getting on there any time soon.

But if we dig further down the list, we’ll reach a range of respectable sites that should be happy to link to our sites – after all, if they like content in this niche, we’re churning out some of the best stuff they’ll find, right?

If we keep going through the list onto separate pages, ignoring the likes of Fast Company and Entrepreneur – these sites are a lot less likely to update older posts to link to us – and arrive at sites with a DA (Domain Authority) of less than 70.

BONUS TIP, TAKE TWO: If you export this ‘Linking Domains’ list into a .csv file – just click the little blue ‘Request CSV’ text – you’ll find it much easier to filter out sites that are either out of reach or not authoritative enough. 

Once we’re down to achievable targets, we can utilise good outreach techniques (that’s a post for another day) to attempt to convince site owners to link back to our content.

After all, like I said previously above, we already know they like content within the niche – so why wouldn’t they like your content if it’s as awesome as we know it is?

My favourite thing about this is technique is that it’s absolutely transferable and actionable for businesses in all areas.

If you’re a gardening blog, just fire up the biggest gardening sites you know and take a look at who’s linking to them – then steal their backlinks!

Same goes for if you’re a home interior blog. Or arts and crafts. Or the three-legged cats wearing stockings niche. Y’know, whatever you’re into.

Always remember that you should only be looking to build high quality links from authoritative, reputable sites; never any spam.

 

Comment Collection

Mark Traphagen's thoughts on Comment Collection

I credit this technique for forming around 50% of the Intergeek community so far; some of my most regular feedback and interaction comes from those that I have outreached to in my Comment Collection technique.

Not only this, but I’ve developed some important friendships in this process – friends that I can rely on to share my content or help me out whenever needed, and they know I’ve got their back, too.

If you aren’t aware of Comment Collection, here’s a brief overview (before you read the post linked above, of course):

The first step is to visit a site within your niche that you know gets a lot of interaction in the comments.

Next, you’re going to want to make a note of the websites of all of the people commenting – you can usually see this by clicking on their name, or just hovering over it – the plan is to contact as many people from these comments as possible.

If making an unorganised list is your thing then go for it, but I highly recommend using BuzzStream for this process so that everything is made easy.

BONUS TIP, TAKE THREE: BuzzStream is super cheap, and has a month-long free trial for you to try out to see if you find it useful (you will). USE THIS TRIAL!

Within your outreach email, ask the person you’re sending it to to read your latest article and to leave feedback in your comments – if they do, it’s been a success!

My success rate on this technique is somewhere around the 40% mark these days.

This figure won’t be bettered by any other technique, I can guarantee it – barring fluke/anomaly results of course.

More often than not, commenters will also share your article and even go on to subscribe to your site.

What are we doing here?

Not only are we gaining comments and amplification, we’re gaining loyal readers.

We’re growing our community.

We’re stealing our community from elsewhere.

Taking the time to build an audience completely from scratch is cool, but stealing one is even better.

If you don’t, someone else will – I’m living proof of that.

 

Improved Content

How hard is it to get to the top?

These days, pretty fucking hard.

In the olden days? (Hey, five years is a long time in the online world…)

LOT easier.

Hard? Yes. Easier? 100%, undeniably.

There used to be far less saturation, search rankings were much easier to manipulate and there were a whole load of other factors that helped out the older generation more than those looking to make a living online these days.

Some people out there developed huge followings during the easy days of the internet, and they don’t need to produce amazing content to earn a monster living anymore.

Just to point out, I know I referenced ProBlogger earlier – but I’m absolutely NOT on about their stuff here. Their stuff is always the shit. 

The best thing about the blogs that can churn out lower quality content is that it can give you ideas on your next post.

Personally, I prefer to put my unique spin on everything.

You’re never going to put out a COMPLETELY new idea.

Everything has been done before.

Austin Kleon wrote a hugely popular book called ‘Steal Like An Artist’.

I’ve not even read the book (it’s on my to-do list) but this is one of the favourite phrases that I’ve been introduced to in recent times.

Essentially, steal from people – but make sure no-one can tell you’ve stolen it.

Be creative, be an artist.

Other bloggers are kind enough to put ideas out there for you, without presenting it in the best way they possibly could.

This means you can capitalise on their shortcomings.

What’s the point in someone writing a post in the fitness industry like:

“2 Ways You Can Get Bulging Biceps”

When you, and other readers, feeling like they’re needing more, they often leave disappointed.

Note: there’s a big difference between wanting more and needing more.

People looking for a range of fitness tips don’t need just two.

If you can provide ten+ tips on something, why would you be lazy and not provide the full range?

I like to use the example:

3 Ways I Was Too Lazy to Write a Complete List

If you can make a post better than someone else, then you’re going to see bigger results in the long-term.

And yes, I know the irony that this post only has three techniques in it.

However, this post genuinely highlights the three ways I steal – and will continue to steal – from the biggest of the competition.

In fact, that’s my three techniques wrapped up nicely, so I think I’ll leave it there.

BYE!

*Hopes readers are left wanting and not needing more*

 

I would love to hear your thoughts on these techniques in the comments below, and all social shares are massively appreciated.

Flickr Creative Commons images by Mark Seton & Andrew Becraft

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About Luke Jordan
I craft posts to help you get more traffic - both through SEO & through the quality of your content. Founder of Intergeek, influencer of the future, idiot of the present. My Google+

21 Comments

  1. Wow finally got the chance to finish reading your post,you know how to keep readers glued to your content.was hoping to know how long it takes you to write such great posts.thnk its very helpful

  2. you always write the best posts man..now have to catch up with what you have been writing

  3. Thanks for writing this post, great ideas!

  4. Well, I am sort of left needing more, but then that’s because I’m so very new to all this and it’s very easy to feel lost at first. So perhaps it’s more of a case of needing to buckle down and apply these tips, and so really just wanting more tips!

    That said, thank you for this post. It has a lot of food for thought, and in ways I haven’t read elsewhere yet. (That’s actually really nice; I seem to be seeing the same advice crop up on multiple blogs, at the moment. It’s like some sort of “business best practices” epidemic going the rounds.)

  5. I am really convinced with the tips you shared here Luke. I am having couple of years of working experience on search engine and social media and still learning regularly. I think couple of your strategies, I can implement on couple of my client’s projects. Thanks for sharing these tips and strategies.

  6. Hey Luke well said just letting you know I’ve save you post and got to read it twice or maybe three time. Thanks for that great article I am finally starting to see some windows opening in my guts right now. 😉

    • Thanks! Read it as many times as you wish Mosan 🙂

      Hope I can keep helping to open those windows for you.

  7. Hey Luke.

    Great tips here. I like the commenting technique. I actually started something similar to this, by collecting web addresses from Boost Blog Traffic and other high profile sites and communicating with them to build my outreach. So I really enjoy your tip there and will try it with BuzzStream.

    And you’re so right. Those lower sites that keep on churning out low quality content doe give a lot of ideas to write various posts. I thank them for that lol.

    – Andrew

    • Exactly that! The technique works so, SO well, I’m sure you’ll agree. Using it with BuzzStream makes it incredibly easy because you can use the ‘Create a prospecting list’ button on the page and it will pull you up a list of all external links (which are mostly all commenters!).

      Hehe, if you can’t get an idea out of them, at least it helps with a “why you shouldn’t write terrible posts” post 😉

      Cheers Andrew!

      Luke

  8. I love the style you wrote this article in Luke! Very interesting to read and some great tips. Excited to read more of your stuff in the future.

  9. Hi, Luke.

    It was interesting to read about the different methods that you use.

    Although I’ve read a lot about this before, I have never put any specific effort into obtaining good backlinks. I have other priorities right now, but it is something that I will address.

    Thanks for the tips.

    Nathan.

    • Thanks, Nathan. I use some more than others, and I definitely will look to try to use even more tactics like these going forward.

      High quality backlinks make the world go round! Okay, not quite, but I can’t stress the importance of them enough. Increased authority and referral traffic too, what’s not to be loved?

      Speak soon,

      Luke

  10. Great article, Luke! I really enjoyed it and you are so right about your commenting technique. That’s how I became a reader of Intergeek.

    • Thanks Sue, super happy that you’re a regular Intergeek reader 😀

      That’s something to tell the grandkids about in years to come!

  11. I enjoyed this post, Luke. It motivated me to work a little harder today. It also made me laugh a few times.

    Nice work. I’m looking forward to reading your post about Comment Collection.

    • Hey Randy,

      Thanks – work hard, laugh hard; that’s the way to do it!

      Hope you enjoy that post too, the technique works wonders 😉

  12. great post once again luke,though i need to read it again

    • Cheers Richard – I hope that’s because you liked it so much and not because you can’t remember what I’ve said 😉

  13. Great strategies! I know your outreach strategy works as it got me hooked on your blog.

    Love how you showed some free tools to find the sites you should be reaching out to for backlinks. Great twists on already used strategies.

    “Steal like an artist” – excellent quote! Completely agree, as long as you put your own spin on it, its completely fine.

    Chris

    • Thanks Chris, I’m so happy that such a simple technique has allowed me to make friends with a whole load of cool people – you can throw your name onto that list.

      Most of the tools in here are paid, but making the best use of free trials can make such a huge difference to a site’s success.

      It’s a great quote! Been thinking about getting it tattooed…on my FACE. 😉

      Speak soon,

      Luke

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