how to change background color on instagram story
Social Media

How to the Change Background Colour on an Instagram Story

Looking to add a splash of creativity and flair to your Instagram stories?

Changing background colours can transform your stories from ordinary to eye-catching, and in this guide, we’ll dive into the art of enhancing your Instagram story aesthetics by customising the background colours.

You’ll discover how this simple yet impactful feature can really make your stories pop, better engage your audience, and truly make you stand out in the world of Instagram storytelling.

So let’s paint your stories with vibrant backgrounds and unleash your creativity, because it’s all about grabbing your audience’s attention on Insta, and this will help you to do just that.

The Importance of Background Colour

When it comes to Instagram stories, visuals are everything. The background colour you choose can significantly impact the overall look and feel of your story, so ignore it at your peril.

how to change background color on instagram story

By mastering the art of Instagram story aesthetics, you’ll be able to captivate your audience and leave a lasting impression with your beautifully designed stories. 

Changing the background colours of your Instagram stories enhances their visual appeal, which boosts engagement. When your stories look good, they’re more likely to grab your audience’s attention and make them interact with your content, and by selecting colours that match your story’s theme or set the right mood, you can create a more immersive experience.

This ultimately leads to increased engagement rates, including more views, interactions, and messages from your followers. It’s a straightforward yet effective method to make your stories more enticing and encourage audience comments and likes.

Branding and Personalisation

To enhance the aesthetics of your Instagram stories, focus on branding and personalisation.

Use background colours that reflect your brand’s identity for a consistent look. On a personal level, customise backgrounds to infuse your personality into your content, making it more authentic and relatable, which helps you connect with your audience.

Using creative background colours in your Instagram stories is a vital way to enhance aesthetics and showcase your unique style. Your choice of bold, soft, or harmonious colours expresses your creativity and emotions, setting the tone for your content and making your stories visually appealing and authentically you.

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When and How to Use Background Colour

By understanding when and how to use background colour effectively, you’ll be able to create Instagram stories that purposefully convey your message or brand.

This means you need to match the background to the story’s content and themes; warm colours for behind-the-scenes, pastels for lifestyle, and bold colours for announcements. This harmonious use of background colours will create a cohesive and visually pleasing narrative, ultimately making your stories more memorable for your audience.

However, selecting the perfect Instagram story background colour entails enhancing your content without overshadowing it, so it’s essential to choose colours that improve readability, such as dark backgrounds with light text or stickers.

Additionally, you can match the background colour with the content’s mood and subject matter, creating a cohesive and engaging story, like using a serene blue for a tranquil scene or fiery red for a passionate message.

Background colours in Instagram stories hold the power to better communicate emotions and messages. Different colours evoke specific feelings, and by wisely picking background colours, you can enhance your story’s message. It’s not only about the words you use but also the emotions you evoke through colour selection.

Whether you aim to convey a heartfelt message, create urgency, or set a mood, your chosen background colour significantly influences how your message is conveyed to your audience.

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Step by Step Guide to Changing Background Colour on Instagram

No matter if you’re using the built-in Instagram features or leveraging third-party apps, we’ll now cover the tools and techniques you need to master this creative aspect of storytelling on the platform.

It’s a straightforward process.

how to change background color on instagram story

To add a background colour to your Instagram story, start by opening the Instagram app, then access the story creation interface by tapping your profile picture in the top-left corner or swiping right from the main feed. This interface is where you can customise your story with the preferred background colour, so get comfortable with it for a seamless and efficient creative process.

In the story creation interface, you can customise your Instagram story’s background colour by accessing the colour palette. You have the option to choose from pre-set colours or access a full spectrum for more customisation. This allows you to select the perfect background colour to match your story’s content or theme, offering a straightforward and effective way to personalise your Instagram stories.

After choosing your preferred background colour, you can apply it to your story by tapping anywhere on the screen. The selected colour will fill the entire background. Additionally, you have the option to fine-tune the colour’s intensity using a slider on the left side of the screen, allowing you to adjust the background to suit your content and convey the desired mood or message effectively.

Advanced Background Customization

By exploring these advanced background customisation methods, you can add an extra layer of creativity and uniqueness to your Instagram storytelling.

One effective way to enhance Instagram stories is by using gradient backgrounds, which create a visually appealing blend of colours through a smooth transition. You can create these gradients using various apps or design tools, and then incorporate them into your stories. This technique enhances the visual appeal and sophistication of your stories, offering a high degree of customisation by allowing you to choose colours, adjust gradient direction, and experiment with different styles to match your content and style.

Next up are patterned backgrounds. These are a sophisticated customisation feature which can enhance your stories by adding texture and visual appeal. You can create your patterns or use pre-made ones from different sources. After selecting a pattern, you can set it as your Instagram story background to elevate your content’s visual attractiveness. These backgrounds are particularly useful for themed stories and creative content highlighting.

Lastly, you can use your own images for a highly personalised and unique touch. Simply pick an image from your camera roll or take a new photo to serve as your story’s background. This approach, whether featuring a scenic view, product picture, or a personal photo, adds authenticity to your stories. It offers creative freedom to craft distinctive, audience-engaging narratives through visually appealing content.

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Choosing Colour Schemes and Themes

By understanding the art of combining content and background colour, you’ll be able to create Instagram stories that are not only visually appealing but also more compelling and memorable than other peoples.

One effective way to make the most of background colour in your Instagram stories is by selecting appropriate colour schemes and themes.

To maximise the impact of your Instagram stories, match your content, like text, images, or stickers, with the chosen background colour. This creates a synchronised and visually appealing composition.

For example, if your background is blue, use white or contrasting text for visibility. Ensure images harmonise with the background for a consistent and aesthetically pleasing look. This approach not only enhances the visual appeal but also effectively communicates your message to your audience.

how to change background color on instagram story

Utilising seasonal and occasional themes for background colour can further enhance audience engagement by creating a festive atmosphere.

For instance, aligning colours with seasons like warm tones for autumn or pastels for spring, or adapting to holidays and cultural events, personalises your content and makes it timely and relatable on platforms like Instagram.

To really maximise the impact of background colours in your Instagram stories, it’s crucial to maintain brand consistency. Using your brand’s specific colours in story backgrounds reinforces your brand identity, giving your posts instant recognition and building trust and loyalty with your audience.

This creates a cohesive, professional appearance aligned with your brand’s image and values, strategically strengthening your presence and recognition on Instagram.

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Enhancing Story Elements with Background Colour

By learning how to enhance story elements with background colour, you’ll be able to craft stories that capture your audience’s attention and leave a lasting impact.

how to change background color on instagram story

Adding background colour to text and stickers in your story is a valuable way to emphasize key information, messages, or decorative elements. It ensures important content, like calls-to-action or announcements, stand out for your audience. Similarly, matching background colours with stickers enhances the visual style, making your stories more attractive and helping viewers concentrate on the vital aspects of your content.

Adding background colours to your Instagram stories enhances the engagement of your drawings and doodles too. These colours serve as a canvas for creative expression, making your hand-drawn artwork and annotations stand out and captivate your audience. Utilising the right background colour can provide an eye-catching backdrop for your sketches, writing, and doodles, elevating the artistic quality of your stories and maintaining audience interest.

Using background colours in Instagram stories effectively highlights important content. It involves adding contrasting background colours behind elements like images, text, or products to draw attention to featured items, and messages, or direct the audience’s focus. This technique enhances the visibility of key content, such as special offers or stunning images, ensuring increased engagement and impact.

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Practice Using Background Colours

Incorporating background colours into your Instagram stories can be a game-changer, adding a vibrant dimension to your content and boosting engagement.

From enhancing aesthetics to highlighting key information, the versatility of background colours knows no bounds. Whether you’re a business looking to maintain brand consistency or an individual storyteller aiming to captivate your audience, this guide has unveiled the potential of background colour in Instagram stories – and now it’s your turn.

Go and unleash your creativity and take your stories to the next level Practice and try new things until you have perfected the art of background colours. Let your imagination run wild, experiment with various shades, and start creating captivating and visually stunning stories that leave a lasting impression.

The canvas is yours; it’s time to paint your stories with the colours of creativity and watch your audience grow.

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